Touch: Building Your Brand in the Experience Economy Policy Studies Look inside the book |
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Touch: Building Your Brand in the Experience Economy Policy Studies Look inside the book |Description About the Author Garner expert advice on branding drawn from decades of experience from both the client and agency perspective From online to offline, events to Instagram: Experiences matter. Consumer Researchers have called experiences "the new luxury". So what does that mean for brands, established or new? How do you create a seamless brand experience across all touchpoints, one that transforms customers into brand advocates who are
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