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The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands Books Package Type:Book Bundle A repeatable workflow you can

The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands Books Package Type:Book Bundle A repeatable workflow you can

Name: The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands Books Package Type:Book Bundle A repeatable workflow you can
Brand: schmucketriebe.at
SKU: 89452220581
Price: 60.00 USD
Availability: InStock
Rating: 4.0009 (22 reviews)

SKU: 89452220581

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The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands Books Package Type:Book Bundle A repeatable workflow you canDiscover the secrets to successful luxury brand management with this bestselling guide written by two of the world's leading experts on luxury branding, Jean Nol Kapferer and Vincent Bastien, providing a unique blueprint for luxury brands and companies. Having established itself as the definitive work on the essence of a luxury brand strategy, this book defines the differences between premium and luxury brands and products, analyzing the nature of

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